TRUEnergy: Kickstarter Staffpick, Best in NYC Food, New & Newsworthy

The TRUEnergy Kickstarter surpassed 10% of the goal in less than 8 hours after launching. This success was the result of a massive Thunderclap effect and press coverage. 

[See earlier post: Starting with Success, Reaching Over 220,000 for Kickstarter]

The subsequent effects of this were seen on the Kickstarter platform. First, TRUEnergy became a Kickstarter staff pick.


Next, TRUEnergy was promoted on the platform in a more public way. Out of all food campaigns on Kickstarter, TRUEnergy was recognized in the first slot for New & Newsworthy.


And, out of all food related campaigns in New York, TRUEnergy was recognized with the first slot. 

It was an exciting first day and we're excited to continue our campaign! There has never been an organic sports shot, there hasn't even been a sports shot. We aim to change how athletes prepare, and we appreciate your support.

If you'd like to support our campaign click below.