The Death of Traditional Advertising and the Rise of Originality

I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad boasting an infamous price tag of over $5 million in 2017, the appeal of purchasing 30 seconds of airtime for the cost of a series A seems less attractive than an ex-girlfriend in bad mood. Consumers yearn for something authentic. They want you to earn their attention, on numerous platforms, in a split second through raw emotion, true value and a unique proposition. 

Jack McNamaraComment
You’re Not Crazy for Wanting to Be an Entrepreneur

It’s a crazy thing for most people, this whole “I want to start my own company” business. There’s no steady paycheck, no set framework for how to build it, and a huge risk that all of it will come crashing down. But for those of us bitten by the entrepreneur bug, all of that is worth it.

Jack McNamaraComment
This Entrepreneur Lives in the Back Room at a Gym While Building His Business

The walls of my makeshift room rattle to the bass of Metallica’s “Enter Sandman.” The floor under my back rumbles from the impact of heavy weights hitting a concrete floor. With my head pounding and my eardrums aching, I slowly stand. My bloodshot eyes open to the sunlight peeking through my cardboard-covered window. I peer through the crack and my nightmare is realized. It’s 5 a.m., I live in a gym and there’s a damn CrossFit class outside of my door. My day has begun.

Jack McNamaraComment
A Casual Athlete's Perspective on TruEnergy

As a kid I dreamed of becoming a professional athlete. I fell asleep to the smell of freshly-mowed outfield grass and dozed amongst thousands of cheering fans. I wasn’t the only kid having these sensational dreams, though, and it wasn’t long until I woke up to the realization that I would never make it in the big leagues. In the fall of my junior year I tore my ACL and MCL and finally had to accept my sports fate as that of a “casual athlete.”

TRU Story

As an entrepreneur it is imperative that the end consumer knows your story, and with the help of the Food-X podcast, we are telling it.

Jack McNamaraComment